Milk Agency presents: Future CreAitivity Report

(a.k.a the LOVE-HAiTE Report)

Welcome to the Future of CreAitivity. We staged a head-to-head battle between 20 AI models and our global community of creatives to answer the uncomfortable questions: What is taste now? What’s worth making? And how much of this gets automated by 2026? The machines are fairly certain they’ve already won. The humans would like to see the receipts. Inside this 50-page report, you’ll find side-by-side Human vs. Machine signals, predictions for 2026, perspectives from brand leaders, and the Milk Fam’s POV on why friction still matters. Designed by humans and machines (mostly humans), we let AI take a first pass and then we fought it. We edited, printed, attacked the pages with ink, layered in 35mm film stills, and scanned the evidence back into the machine to prove that making things is still the best part of the job.