overview
Choreograph needed to refresh their brand and value proposition to align with their market position. We helped them craft a new positioning, visual identity, and product architecture worthy of a data leader.
Say: Campaigns & Media
Art Direction & Copy
Media Strategy & Planning
Be: Branding & Consulting
Research & Insights
Visual & Verbal Identity
Brand Positioning
Challenge
As WPP’s new global data company, Choreograph was in the early stages of establishing their business. How could we provide clarity to their evolved value proposition while creating a refreshed identity that would position them as industry leaders?
Solution
We built an entirely new brand identity and positioning focused on data enablement, visualized as a dots-based logo and visual system designed to scale, flex, and reveal new possibilities.
In addition to architecting the brand, we streamlined Choreograph’s product suite into: Sync, Compose, and Perform–clarifying the brand's name, their offering, and their future product roadmap. We then translated the brand personality into messaging and a turnkey design system, which enabled them to launch their website in just 4 weeks.
outcome
Weeks for Launch
Product offerings
Major Deal
