overview
In a category clouded by complexity and sameness, InfoSum needed a brand and digital presence that could cut through. They partnered with us to refine their positioning, evolve their identity, and simplify their story—turning technical depth into compelling clarity.
Say: Campaigns & Media
Art Direction & Copy
Creative Strategy
Be: Branding & Consulting
Visual & Verbal Identity
Brand Positioning
Do: Products & Experiences
Websites & Digital
Challenge
InfoSum had the tech, the vision, and the edge—what they lacked was a way to express it all simply. In a landscape defined by noise and nuance, how do you make clarity your competitive advantage?
Solution
We started by unpacking the core: InfoSum’s product, values, and market vision. Using insights from internal stakeholders and a foundational McKinsey report, we developed a distinct positioning, messaging framework, and verbal identity to anchor the brand.
With strategy in place, we refreshed the brand with a bold new visual system and translated the rebrand into a redesigned website experience. What was once dense and encyclopedic became intuitive and accessible—equipped with a future-forward identity, modular design templates, and a clear narrative that positioned InfoSum as the leader in data collaboration.
