overview
Lexus set out to bring its “Experience Amazing” ethos to life beyond the car. We helped launch and operate Intersect by Lexus, a flagship brand space in New York City that blended café, restaurant, cocktail bar, and gallery into one cultural hub. The result was a living expression of Lexus’ craft and creativity, designed to connect the brand with a new generation of tastemakers.
Say: Campaigns & Media
Photo, Video & Motion
Content Production
Influencer & Partnerships
Creative Strategy
Be: Branding & Consulting
Research & Insights
Do: Products & Experiences
Events & Experiential
Cultural Programming
Challenge
As Lexus’ AOR, we were tasked with expanding the brand’s presence from automotive to aspirational lifestyle. The goal was to create an environment that embodied the brand pillars while feeling unexpected, relevant, and alive. How do you turn a car brand into a cultural destination?
Solution
We turned Intersect by Lexus into a three-story expression of the brand’s design philosophy and creative spirit.
The space manifested into a living, breathing extension of the brand's ethos, The first floor became a café and co-working space for the creative community, the second hosted a rotating “Restaurant in Residence,” and the third showcased experiential art installations featuring Jeff Leatham and Jhené Aiko. We led experiential production, artist and culinary curation, content capture, social and influencer strategy, and web management. We also launched a bespoke Intersect by Lexus merchandise line crafted with local artisans and supported by an original video series. Together, these touchpoints built a space where craftsmanship, creativity, and community could truly intersect.
outcome
LED lights featured in Winter Glow, Jeff Leatham’s floral and light installation
collaborations hosted across culinary, design, and art disciplines
Restaurant-in-Residence programs
Michelin Star Chef Partnership
Unique Social Posts
Social Engagements
