overview
Following the success of Nautica Blue campaign, Nautica returned to us with a new brief: launch two new fragrances: Red and Green, under a new line called Nautica Color. But this wasn’t just a product launch. It was a chance to rethink how we work, and who we create with.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Influencer & Partnerships
Creative Strategy
Be: Branding & Consulting
Research & Insights
Challenge
The ask was clear: launch two scents, each inspired by a different natural world: red rocks and green forests. The real opportunity? Reimagine production by collaborating with talent not just in front of the camera, but behind it too.
Solution
We introduced Nautica and COTY to a new model of production. One that let us co-create with two creator-ambassadors who brought the campaign to life from opposite sides of the globe.
We cast two creators, equally skilled in front of and behind the lens, and sent them to locations that embodied their scents: Karl to the lush green rainforests of Costa Rica, Mitchell to the red cliffs of Perth. With our creative direction as the framework, they captured each world through their own visual lens, acting as both subject and storyteller. In under four weeks, we delivered 2 hero scent films, 1 collection film, 10 social edits, 2 key visuals, 10 supplemental stills, and a complete set of bottle and ingredient shots. Grounded in research on modern escapism, we developed Arrive in Color: a unifying platform linking scent, place, and mood. The result was a nimble, globally executed launch that proved speed and creative depth can go hand in hand.
Nautica Green
Nautica Red
