overview
Following the success of Nautica Blue campaign, Nautica returned to us with a new brief: launch two new fragrances: Red and Green, under a new line called Nautica Color. But this wasn’t just a product launch. It was an opportunity to embrace a new way of working: treating creators as partners, not placements, and building a campaign around authentic voices with built-in audiences.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Influencer & Partnerships
Creative Strategy
Be: Branding & Consulting
Research & Insights
Challenge
The ask was clear: launch two scents, each inspired by a different natural world: red rocks and green forests. The real opportunity? Moving past traditional ads and influencer playbooks to create an orchestrated co-creation process where talent don't just share, but shape the story.
Solution
We introduced Nautica and COTY to a new, creator-led model. One that let us co-create with two ambassadors who brought the campaign to life from opposite sides of the globe.
We cast two creators, equally skilled in front of and behind the lens, and sent them to locations that embodied their scents: Karl to the lush green rainforests of Costa Rica, Mitchell to the red cliffs of Perth. With our creative direction as the framework, they captured each world through their own visual lens, acting as both subject and storyteller. In under four weeks, we delivered 2 hero scent films, 1 collection film, 10 social edits, 2 key visuals, 10 supplemental stills, and a complete set of bottle and ingredient shots. Grounded in research on modern escapism, we developed Arrive in Color: a unifying platform linking scent, place, and mood. The result was a nimble, globally executed launch that proved speed and creative depth can go hand in hand.
for Nautica Green
Mitchell Burns
Nautica Red
