overview
In just three weeks, we transformed Nutrafol's OOH campaign in NYC from concept to reality. The new visual direction was both emotive and authentic, seamlessly integrating with their broader Spring campaign across multiple cities, pushing the brand boundaries without alienating their existing audience.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Creative Strategy
Challenge
Nutrafol called on us for a rapid-fire production to craft eye-catching assets for a city-wide campaign in New York, perfectly timed for Fashion Week. Our mission? Stand out from the DTC crowd while seamlessly integrating their assets into their larger Spring campaign across multiple cities.
Solution
We redefined Nutrafol’s visual identity, making it more emotive, personal, and culturally resonant.
Collaborating closely with their in-house teams, we developed a striking art and photography direction that honored their brand guidelines while injecting a fresh, human touch. The assets, produced in a high-impact one-day shoot, extended beyond digital, making a bold impression through DOOH and OOH placements across key NYC locations, amplifying the brand’s presence when the city’s spotlight burned brightest.
outcome
Shoots
Cities
Unique Assets
Week turnaround
