Offering pro bono creative, technology, and marketing advisory services focused on early-stage female, non-binary, and BIPOC-led startups. We aim to give these companies a competitive edge in the marketplace that cuts through and gains traction through strategy, brand identity, partnerships, and creative work.

 “Milk has always been about creation. Through our studios, we have fostered a community of makers and emerging artists in support of helping them achieve their creative goals. The incubator is an evolution of our commitment to talent and ideas.”

– Mazdack Rassi, Milk Co-Founder 

In the last two decades, Milk has been a hub for nurturing creativity with a growing commitment to champion underrepresented talent and help them achieve their goals. Today, Milk Agency continues this mission to support visionary talent with the launch of the Incubator.


  • Brand + Design

    We tighten your brand narrative and brand identity system so that your brand scales with you.

  • Community + Ecosystem

    Milk’s community is fam – and once you’re in, you’re in. As maker matchmakers, we connect you with people who can help make an impact on your company and its growth journey.

  • Product + Creative Advisory

    With all that in place, we have a team of experts who can advise on your product from a tech and creative standpoint.


We are looking for the following business and brand attributes:

Creative / Creator Ethos. Does your business tap into a creative artform or craft, facilitate creativity, or provide a platform for makers and creators?  

Culture Expander. Are you creating something that is aimed at sharing or scaling a subculture? Does it find a new way-in for people to experience a culture? 

Positive Impact. Did you create this product/business to drive a better future in an area – whether that is the environment/sustainability, or an underserved community?  

Iconic Innovation. Have you identified an unmet need? Does your solution solve for the problem you’ve identified in a bold, new way that’s different from current solutions? What sets you apart? 

Hustle (But Make It Healthy). Do you bring vision, resilience, and follow-through to your work? Do you have the drive to make your business a real thing and do what it takes to execute? Do you pay attention to the details against your big vision? And in the process, what do you do to take care of yourself? 


  • Must apply by the deadline to be considered – click “Apply” for specific dates.
  • Must be 18 years of age or older to apply.
  • Must be based in the United States, does not have to be based in NYC.
  • Preference will be given to startups conducting business in the US.