We are looking for the following business and brand attributes:
Creative / Creator Ethos. Does your business tap into a creative artform or craft, facilitate creativity, or provide a platform for makers and creators?
Culture Expander. Are you creating something that is aimed at sharing or scaling a subculture? Does it find a new way-in for people to experience a culture?
Positive Impact. Did you create this product/business to drive a better future in an area – whether that is the environment/sustainability, or an underserved community?
Iconic Innovation. Have you identified an unmet need? Does your solution solve for the problem you’ve identified in a bold, new way that’s different from current solutions? What sets you apart?
Hustle (But Make It Healthy). Do you bring vision, resilience, and follow-through to your work? Do you have the drive to make your business a real thing and do what it takes to execute? Do you pay attention to the details against your big vision? And in the process, what do you do to take care of yourself?