Optimism and the Art of Surviving Quarantine

With our lives as we knew it upended by COVID-19, people everywhere are finding ways to settle into our new reality. We wanted to know – how are they coping with the pandemic? What are people thinking about, and how are they doing things differently? We wanted to get to the bottom of it, so we asked 176 members of our diverse creative community across Gens X, Y,  Z to share their stories.

In this report, we explore the ways in which Multi-Gen Creatives think about their new normal, and how they are navigating their way through these uncertain times. 

We discovered that: 

  • Creativity drives a sense of control – which leads to optimism
  • People are moving toward saving and investing
  • They’re taking a brief hiatus from meaningful brand interactions
  • People crave normalcy – eating, traveling, and seeing their friends and family

So what does this mean for brands? How can brands engage consumers in a COVID era? 


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