To bring the concept to life, we rerecorded 90’s hip hop track “The Choice is Yours” by Black Sheep, creating an earworm and cementing “Angi That” in the minds of viewers.
WE HIRED REAL TRADE PROFESSIONALS TO BE IN THE AD SPOT TO EMPHASIZE ANGI’S ROBUST NETWORK OF HIGHLY SKILLED PROFESSIONALS AND EXPERTISE OFFERED THROUGH THE PRODUCT.
- CREDITS
- Client: Angi
- CMO: Dhanusha Sivajee
- Director of Creative: Katie Cranley
- Copy Director: James Ryan
- Agency: Milk Agency
- Managing Partner: Angela Wei
- Executive Creative Director: Dan Scott-Croxford
- Account Director: Maggie Stankaitis
- Lead Strategist: Mickey McAlary
- Producer: Emma Stewart
- Designer: Monica Lee
- Jr Creatives: Alyssa Grubstein, Zhi Liang
- Director: CD Morrish
- Production Company: Spoon Films
- Director of Photography: Ryan Carmody
- Producer: Mel Loncich
- Stills Photographer: Andrew Boyle
- Editor: John Maloney
- Post-Production House: ODD
- Color: Rare Medium
- Colorist: Ayumi Ashley
- Music House: Howling Music
- Composer: David Grow and Ryan Claus
- Music Producer: Rachael LaCava
- Audio Mix: Sound Lounge
- Audio Mixer: Pete Crimi
- Audio Producer: Matt Smith