WE ENGAGED SIX AMBASSADORS THAT REPRESENT THE DIVERSITY OF NEW YORK CITY AND THE UNIQUENESS OF THE BIKE ITSELF.
1 day shoot.
6 brand ambassadors.
7 videos.
16 print assets.
90% INCREASE IN email subscribers.
237% increase in site traffic.
Brompton, the London-born foldable bike company, wanted to make a splash in the US, starting with New York City. In just four weeks, we executed a campaign leveraging real New Yorkers that underscored the unique diversity of NYC cyclists and the distinctive and adaptable characteristics of Brompton bikes.
WE ENGAGED SIX AMBASSADORS THAT REPRESENT THE DIVERSITY OF NEW YORK CITY AND THE UNIQUENESS OF THE BIKE ITSELF.
1 day shoot.
6 brand ambassadors.
7 videos.
16 print assets.
90% INCREASE IN email subscribers.
237% increase in site traffic.