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New Balance

Evolving New Balance Marketing Imagery Across Categories

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overview

As New Balance’s trusted agency partner, we collaborated with their marketing team on multiple 2023 and 2024 productions, creating standout assets for both online and in-store campaigns.

  • Say: Campaigns & Media

    Art Direction & Copy

    Photo, Video & Motion

    Content Production

    Creative Strategy

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Challenge

Push New Balance’s art direction while maintaining the brand’s cohesive look and feel.


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Solution

For every New Balance project—from Back to School campaigns to retail imagery—we’ve pushed the brand to evolve over time while not alienating their current photography direction and marketing materials.

By elevating the studio environment, incorporating more propping and moments for the brand, and leveraging new emerging talent, we have continued to build forward momentum with New Balance’s look and feel across consumer touchpoints.


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outcome

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Productions + counting

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Assets delivered

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