Through extensive research including interviews with key stakeholders, surveys with top- and bottom- performing chapters, competitive industry research, workshops, and more, we created a new brand guide. The brand guide led with a unifying rallying cry followed by key messaging, clear identity guidelines, and design translation.
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POSTMATES
Celebrating Pride Through Storytelling
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Warner Media
Turning Storytelling into B2B Messaging
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EQUINOX+
Introducing a World of On-Demand Fitness
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Red Bull
Embodying the Spirit of Downtown NYC
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NRDC x LUKA SABBAT
Inspiring Environmental Activism With Fashion
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Moxy
Creating a Playful Twist to Conventional Hospitality