Through extensive research including interviews with key stakeholders, surveys with top- and bottom- performing chapters, competitive industry research, workshops, and more, we created a new brand guide. The brand guide led with a unifying rallying cry followed by key messaging, clear identity guidelines, and design translation.
Celebrating Pride Through Storytelling
Turning Storytelling into B2B Messaging
Introducing a World of On-Demand Fitness
Embodying the Spirit of Downtown NYC
NRDC x LUKA SABBAT
Inspiring Environmental Activism With Fashion
Creating a Playful Twist to Conventional Hospitality