Nautica Fragrances approached us to create a campaign to take consumers to the water for the launch of their new, sustainable product Pure Blue and the entire House of Nautica collection. Our concept, “Brave New Depths,” was firmly rooted in strategy and spotlighted Dylan Efron, an outdoor enthusiast and influencer, as our “Wavemaker.” We produced a 3-day integrated photo and video shoot in the Bahamas on land and underwater, to create global assets for in-store, social and digital, e-commerce, and print.