overview
Following the success of our work on Nutrafol Hair, the team brought us in to launch their first campaign for Skin. With a single day to shoot, a brand-new product, and six weeks to deliver across digital, print, and IRL, we were tasked with turning a wellness story into something clear, human, and campaign-ready.
Say: Campaigns & Media
Art Direction & Copy
Photo, Video & Motion
Content Production
Creative Strategy
Challenge
Nutrafol needed a full-funnel campaign to launch their Skin line. One shoot day, six weeks to deliver, and assets that had to work everywhere. The bigger challenge? Telling a story about science and skin health that felt simple, human, and clear—without losing momentum or message.
Solution
We built the campaign around a simple idea: breakouts don’t start on the surface, so the story shouldn’t either. That inside-out narrative shaped everything. From script to visuals to voice, we positioned Nutrafol Skin as a deeper, clinically backed solution to skin health.
In one day, we captured both photography and video—we handled casting, VO, motion, and post. We helped finalize Nutrafol’s script ahead of production to ensure it flowed across every channel. The final toolkit included 10 digital-first stills, 4 print assets for a Chelsea pop-up, and video content for Prime Video, Fire TV, and OTT. Every asset worked together to tell one clear, cohesive story. Rooted in science, delivered with calm confidence.
