Nutrafol

Working closely with the Nutrafol marketing and creative team, we landed on an art and photography direction that pushed the brand into a more emotive and personal look and feel, without alienating the existing brand guide. Once creative was locked, in just three weeks, we produced a 1-day shoot in New York. We worked alongside trusted partners to quickly get to selects, retouching, and into production design to deliver the final mechanicals and digital placements.

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