Red Bull

Red Bull’s global team asked Milk to create an exclusive collection inspired by The Bowery Hotel, renowned for its downtown culture of fashion, music, art and design. 

Inspired by the architecturally diverse and historically significant streetscapes of The Bowery, we concepted and prototyped a series of high-quality products with heritage – paying homage to the visionary trendsetters of the Post-Punk / New-Wave era by attributing the same careful consideration of materials built for today’s environments. 


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