overview
WarnerMedia needed a B2B campaign that would inspire and unite. We delivered a powerful message and a customizable toolkit, empowering their sales team with the tagline 'Stories that move people, for brands that move the world.' The campaign was ready for CES in just two weeks.
Say: Campaigns & Media
Art Direction & Copy
Challenge
WarnerMedia needed to create a B2B campaign that could build on its recent consumer brand positioning centered around stories, unite the sales team, and communicate their value proposition to advertisers.
Solution
WarnerMedia needed to translate their internal Ad Sales positioning into an external campaign. We quickly realized that a static tagline wouldn't suffice—they required a creative, flexible system.
Our tagline framework, 'Stories that move people, for brands that move the world,' resonated deeply on both business and cultural levels. The modular templates we created empowered WarnerMedia's marketing team to quickly tailor their messaging without a need for designers, positioning them as industry leaders ahead of CES.
Transformed WarnerMedia's brand storytelling into a dynamic, flexible campaign that connects brands with powerful cultural narratives.
