Warner Media

For WarnerMedia, we built a creative system that could encompass both the cultural impact of WM’s diverse shows and fans, and the complex value proposition for brands. Our framework doubled as an equation that could speak to the shared love of storytelling between brands and WarnerMedia, and the resonant effect those stories have together: “Stories that move people, for brands that move the world,” which could flex to speak to advertisers on both a business and cultural level. 

To bring the campaign to life, we redesigned their consumer brand system into modular templates that would allow anyone on their marketing team to input characters across their entire owned IP, without the need for designers. This provided them with assets that could easily connect specific messages to specific shows in a way that was 1:1, replicable, and could make their hero their stories.