overview
WarnerMedia needed a B2B campaign that could translate its consumer positioning around storytelling into a message for advertisers. Our task was to bridge culture and commerce, creating a platform that united internal sales teams and external partners through a single, flexible idea.
Say: Campaigns & Media
Art Direction & Copy
Content Production
Creative Strategy
Be: Branding & Consulting
Research & Insights
Visual & Verbal Identity
Do: Products & Experiences
Websites & Digital
Challenge
WarnerMedia wanted to communicate the power of its storytelling to advertisers in a way that felt as dynamic as its shows and audiences. How do we translate a complex value proposition into a simple, repeatable system that speaks to both culture and business?
Solution
Turning a tagline into a storytelling engine. In two weeks, we transformed WarnerMedia’s internal ad sales positioning into a scalable creative framework. We developed a modular tagline system, “Stories that move people, for brands that move the world”, which flexed between cultural and commercial contexts.
We redesigned their visual system into a set of adaptable templates that allowed marketing teams to plug in characters and shows across WarnerMedia’s IP portfolio. Each asset connected a brand message to a cultural moment, creating a seamless bridge between storytelling and sales. The result was a campaign system that empowered WarnerMedia to produce hundreds of B2B assets quickly, consistently, and in their own voice.
outcome
unified tagline system built for both culture and commerce
week turnaround from concept to delivery ahead of CES
cohesive voice established across WarnerMedia’s sales, marketing, and brand teams
modular templates designed for plug-and-play
