CREATIVE COUNTS VOLUME 1

Milk Agency is excited to launch its first editorial series, celebrating the role of creativity in moving the world forward.

Across the worlds of art, entertainment, fashion, business and technology we’ve seen first hand the power of creative thinking to define the future.

Throughout our work with industry leading minds we’ve noticed three key themes have formed the basis of our approach to every partnership — culture, curation & collaboration.

This series explores these themes with the people we admire most through a set of playful exercises.

For our first volume, we asked Mazdack Rassi, Co-Founder and Chief Brand Officer of Milk Studios and Milk Makeup, to share his thoughts on what inspires him and what it takes to build a creative business.

THE WRAP

For over twenty years, Mazdack Rassi has been the helm of a creative powerhouse—from studios to makeup, he has tapped into the power of culture, curation and collaboration to shape his businesses. After sending us Creative Counts worksheets, we had a few follow up questions for him:

What about the exercise did you enjoy? 

I liked the physical aspect of it—getting a packet in the mail.  Getting to draw was something I don’t get to do much of anymore.

What do you want readers to know? 

That creativity is just problem solving and everyone can do it. It’s about pushing boundaries. 

What you mean by, “Collaboration is equality?”

If your collaborators aren’t getting something in return, the collaboration is not equal—it’s not an even trade and it looks like you’ve taken advantage of the other person. You have to make sure people are on equal footing and you have the same value systems. We can say that we worked with all these young people but afterwards, if they are still where they are, and we have moved on, then it wasn’t right. It has to be deeper. We have to say that if we are going to collaborate  with someone, we have to be able to pull them up to where they want to go.


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