MILK’S LOOK AHEAD FOR 2022

2021 was a year of adaptation and transformation. Framed by social movements and the need to innovate in a post-pandemic world, creators and businesses alike were forced to think outside the box. Stemming from the happenings of last year and looking ahead, we are excited to share with you our forecast for 2022. Who are the creators that will continue making waves this year? What are the most sought-after collaborations? And lastly, how are businesses innovating across all industries to thrive in the new year?

In this report, we utilized our own research and expertise to predict the most influential trends and moments that will shape up this year.

A few key takeaways are:

  • TikTok revolutionizing sound and opening the dialogue for mental health
  • Celebrities and influencers founding brands, and taking a more permanent role in the creative process 
  • Blockchain, alternative spirits, and biotech are all promising industries with room for growth


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