Good Catch, a burgeoning startup in the alternative protein space, approached Milk Agency to define their brand architecture in preparation for a critical round of funding. Working with the leadership team through an in-depth discovery process and analysis of the CPG marketplace, we executed a comprehensive refresh of the brand by refining their visual identity, identifying target personas, and delivering a content strategy with key messaging, social tactics, and templates for international use. Shortly after the project, Good Catch successfully raised $32mm in a Series B fundraise and signed a partnership with fast-food chain Long John Silver’s.