CREATIVE COUNTS VOLUME 7

Across the worlds of art, entertainment, fashion, business and technology we’ve seen first hand the power of creative thinking to define the future.

Throughout our work with industry leading minds we’ve noticed three key themes have formed the basis of our approach to every partnership — culture, curation & collaboration.

This series explores these themes with the people we admire most through a set of playful exercises.

For our seventh volume of Creative Counts, we spoke to Danaé Gosset. Danaé is an animation director, art director, and mixed media artist from Paris, France. Inspired by image combination and moving paintings, Gosset creates vivid, dynamic work with compelling narratives and dream-like aesthetics. Drawing on her professional training in graphic design, Gosset’s work has won numerous awards, such as the ADC Young Guns (2021) and SXSW Special Jury Award (2020), most recently. She has also collaborated on numerous projects with companies like Nike, Spotify, Warner Music, and &Walsh.

THE WRAP

After sending us the Creative Counts worksheets, we had a few follow up questions for Danaé:

What about the exercise did you enjoy?

I really enjoyed visually representing the three main movements that have inspired me.

Which questions were the most challenging to answer?

Reflecting upon what collaboration meant to me was an interesting one, because it’s such a huge part of my life and it does feel like I’m growing amongst, and with people all the time. 

Can you explain about what collaboration means to you via the depiction of flowers?

I aimed to represent the community that surrounds me and the mutual goals that unite us, and make us grow!

How did you choose the mediums for this exercise?

In general, I like to use acrylic for my backgrounds and pastel / color pencils for my subjects. 

In what ways do you think that creativity can change lives?

I think creativity changes lives by providing a very deep sense of purpose, a rule to live by.


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